Kevin Nichols — Director of Marketing

Performance marketing, built to prove itself.

I’m Kevin. I’m a marketer because I like figuring out why people make decisions and building systems that turn those decisions into measurable growth.

View My Work

HELLO WORLD!

Performance Profile / 2019—2026

Years marketing experience

$1.5M+

Paid media managed

70+

Brands marketed

13.6x

Peak campaign ROAS

Selected Work / Systems in Market

Work that makes every dollar legible.

Tap a project to open It.

CASE STUDY 01

Milestone Education

Closing the attribution gap.

Built an offline conversion and Salesforce attribution system that made paid media accountable to actual enrollments across a multi-location education organization.

CHALLENGE — Disconnected platform data concealed the true acquisition path.

STRATEGY — Capture high-intent events, reconcile records, and push outcome signals back to media.

EXECUTION — Offline conversion mapping, Salesforce attribution, and operating dashboards for local teams.

ATTRIBUTION FEEDBACK LOOP

67 schools
55 brands

01 PAID MEDIA

↓ Lead → Salesforce → Tour scheduled

↓ Tour completed → Enrollment

06 OFFLINE CONVERSION FEEDBACK

Salesforce · Google Ads · Zapier

BEYOND THE DASHBOARD

Marketing is what I do. It isn’t all I do.

Outside of work, I’m usually cycling, working on something with four wheels, cooking something unnecessarily involved, traveling, or working through my MBA at Hofstra.

I do my best work with people who are curious, candid, ambitious, and willing to test an idea rather than debate it forever.

DRIVING

OFF THE CLOCK

CYCLIST
Usually further from home than planned.

MBA CANDIDATE
Hofstra University · 2027

CAR PERSON
Manual transmission preferred.

HOME COOK
Recipes are suggestions.

Next Engagement

Let’s make the growth system easier to trust.

For in-house teams and operators who need a better connection between media activity, pipeline quality, and the outcomes they report upstairs.

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